The No-Fuss Email Blueprint for Charities

Feeling like email marketing is more work than it’s worth? You’re not alone. Small charities often struggle with time, budget, and confidence when it comes to managing supporter emails. But what if it didn’t have to be so complicated?

In this practical and approachable session, Alex Fearon—Founder of Maybe Later, a consultancy that helps purpose-driven brands design better supporter journeys—will show you how to simplify your email marketing efforts without compromising on results.

Together, we’ll cover:

• Newsletters without the headache: How to make them faster and easier to create while keeping them impactful.
• Unlocking the power of simple automations: Why they’re your biggest untapped asset and exactly which ones to set up.
• Personalised supporter journeys at scale: How to use your data smarter (not harder) to create connections that matter.

Whether you’re a complete beginner or looking to refine your existing email strategy, this session is packed with tips you can implement straight away to save time, reduce stress, and improve supporter engagement.

You’ll leave feeling confident, capable, and ready to make your email marketing work harder for your charity—without working harder yourself.