Understanding & combatting health misinformation panel for health charities

Explore how your charity can tackle health misinformation and rebuild trust with this free online session with Full Fact.

The landscape of health information has never been more complex or more contested. From local measles outbreaks among unvaccinated children to the rapid commercialisation of the menopause market, people are navigating a noisy, often contradictory information environment.

At the same time, AI tools are becoming the default starting point for health questions. Instead of turning to trusted public health sources, many people are being directed towards private platforms that feel fast and authoritative but aren’t always accurate or accountable.

Misinformation doesn’t take hold because of one viral post. It spreads through everyday experiences: conflicting headlines, or social feeds full of opinion dressed up as fact. Tackling misinformation one correction at a time is no longer enough.

To help, the Media Trust have brought together a panel of experts, including Full Fact, the UK’s leading independent fact-checking organisation, alongside health misinformation researchers and charities who have developed and piloted practical responses to these challenges.

Together, you'll explore the shifting landscape of health information: how misinformation takes hold, what’s at stake when it spreads, and what charities can do to build trust and take genuine ownership of health communication in the areas they work on.

What you’ll learn

In this one-hour panel discussion, you'll explore:

• How and why health misinformation takes hold

• What’s at stake for charities and the communities they serve

• How AI is reshaping where people go for health information

• Practical responses charities are piloting to counter misinformation

• How to build trust and long-term credibility, not just reactive corrections

Who should attend?

This session is ideal for staff working in health charities across communications, campaigns, services and leadership roles. It’s particularly relevant for anyone grappling with misinformation, public trust or complex health narratives in their work.