Telling your charity's story, and making sure it gets heard

This free 90-minute webinar is for charity professionals, fundraisers, comms and digital leads who know their organisation has a story worth telling, but aren't sure it's reaching the people it should.

A distinctive brand voice is only half the job. The other half is being found. Search engines and AI tools like ChatGPT and Copilot increasingly decide who gets seen, and most charities are leaving the tools that help them on the table. Including Google Ad Grants, the £7,000 a month of free Google ad spend that very few charities use well.

What we'll cover

• What makes a charity brand distinctive, and why a clear voice is the foundation everything else builds on
• How search engines and AI tools like ChatGPT and Copilot decide who gets found, and where charities are being missed
• Google Ad Grants, the £7,000 a month of free Google ad spend, and why so few charities use it well
• Practical ways to connect the story you tell with the people you need to reach
• Where to start, whatever your size or budget

What you'll receive

• A recording of the session to revisit or share with your team
• A simple checklist for making your charity easier to find
• The option to add a free Impact Optimiser, our assessment of where your digital presence stands right now

Who’s it for?

Charity professionals, fundraisers, comms and digital leads who know their organisation has a story worth telling, but aren't sure it's reaching the people it should. Useful whether you're just starting to think about how you're found online or you've been at it a while and want to sharpen things.