Small Charity Week 2025 Webinar: Top tips to create an effective fundraising strategy

Charities and voluntary organisations are operating in an increasingly challenging funding landscape. Many, particularly smaller charities, rely heavily on a limited number of income streams, often from trusts and foundations, leaving them vulnerable to funding gaps and limiting their long-term sustainability.

This webinar will explore some of the essential components of an effective fundraising strategy, offering practical tips to help you diversify income, gain buy-in from across the organisation, and ensure your strategy is a living document that drives decisions. Whether you're starting from scratch or refreshing an existing plan, this session will help you take a more strategic, confident approach to fundraising.

By the end of the event, you’ll:

• understand what makes a good fundraising strategy and why you need one
• know how to analyse your current fundraising strengths and weaknesses.
• have knowledge of different sources of income and methods of fundraising..
• understand the importance of securing buy-in from across your organisation and how to achieve it
• know where to go for further support.

Who should attend? Charity staff or trustees involved in fundraising in their organisation.

NCVO are running this webinar in partnership with the Chartered Institute of Fundraising.