Building meaningful corporate partnerships for your charity

With traditional funding and grants becoming increasingly competitive, many charities are looking for more sustainable ways to generate income. Corporate partnerships can offer real, long-term value, not just financially, but through skills, reach and shared purpose. The challenge is knowing where to start, who to approach, and how to build partnerships that genuinely benefit both sides.

This practical, two-hour workshop will guide you through the corporate partnership journey, from identifying the right organisations to approach, through to building relationships that last. You’ll leave with a clearer understanding of what businesses are looking for, a simple structure for making your approach, and the confidence to start meaningful conversations.

What you’ll learn:

In this session, you’ll build the essential skills needed to develop successful corporate partnerships. You'll cover:

• How to identify and research potential corporate partners that align with your mission and values

• What businesses look for in charity partnerships, and how to position your charity clearly and confidently

• Different partnership models beyond cash donations, including in-kind support, employee engagement and skills-based volunteering

• How to craft compelling partnership pitches that communicate mutual value

• Practical strategies for building, managing and sustaining strong partnerships over time