Content beyond case studies

This session will explore how to move beyond traditional case-study-led content and build a richer, more sustainable storytelling approach.

Case studies are powerful but they’re not the only way to tell your charity’s story. In this practical online session, The Saltways team will explore how to move beyond traditional case-study-led content and build a richer, more sustainable storytelling approach that protects contributors while keeping your supporters engaged.

Together, you’ll look at:

• Why relying solely on case studies can create challenges
• Alternative storytelling formats that still show impact
• How to highlight your mission without putting pressure on individuals
• Creative ways to capture everyday moments, insights, and organisational expertise
• Tips for small teams to produce consistent, varied content
• Real examples of powerful non–case study content from across the sector
  

This session is ideal for charities wanting to diversify their content, protect vulnerable people, and keep supporter communications fresh, ethical, and engaging.